Hello friends, today I came up the new article in which I am going to tell you about customer acquisition. Customer acquisition is a very important thing for any type of business whether it is online or offline.
Without it, you are going to face too many problems to rise your business. The most important point about customer acquisition is to understand the audience. It means that you have to find out the most suitable audience for your business. Once you find them you can move forward with different methods.
SEO is not a good option for every business. Means for some type of niche the organic search is too low. But, you can get sales by making it viral on social platforms.
For example, The organic search about slack is too low.But some marketers boost their business with the help of viral content marketing. So, the most important thing is to analyze your product and the audience and the method to promote it.
Another good example is Dropbox. The site started to gain a lot of users in a very short period of time. So, what is the reason? The reason was their referral program, which gives a small incentive to invite a new user.
5 best Customer acquisition methods
So, here in this article, I am mentioning some Customer acquisition tips:
- Build Engagement
It is the most important point. Your business will not boom until you make it a brand. No new customer will land on your site and purchase your product.
So, todo this you have to your site template responsive. First, analyze some other successful sites in your niche or in any niche. Analyze how they try to engage their customers. You can offer some special discounts for new visitors.
First, visit your own site as a customer. And think whether you will purchase or not. Then, do some changes add a review box. Answer some FAQs on the product page for convenience.
Ask your existing customer to give a review. Try to outreach people via mailing system. Collect e-mails from the new user by offering them some discount or offer.
You can also use social media. Since 2010, social media platforms are very good for low budget business. You can simply buy a page with good followers and you can sell our products indirectly.
- Update and Republish Old Content for a Ranking Boost
If you are running a business, then you must run a blog related to it. And always update the outdated content and keep them on the in search engines. So, that you can get some organic traffic.
Here, I am giving you a perfect example of a blog “hub post”. They publish about 300 articles in a month on an average they publish 10 articles in a day. When a blog post is old about 3 months, they drove down in search result. So, they hired some people to keep updating the old blog posts. And you know what, they increased their traffic by 300%. Isn’t it cool?
If you are a starter, Then I will suggest you update one of the old content on daily basis. If you have less than 500 articles. This will keep your blog updated and also keep your blog on the top of the search result.
- Integrations with Other Products
The tie-up with other people is another good way. What you have to do is to offer friendship to your competitors.
But these days It is hard to find a better partner fo integration. For an integration to be both appealing to the individual partners and also add value to customers, there shouldn’t be too much overlap in existing functionality. I’d start by figuring out features that your customers would find useful but in areas that you’re not going to actively pursue as a product development priority.
From here you can shortlist solution providers and evaluate who would add the most value from a customer acquisition point of view. Things to consider when evaluating potential integration partners are:
- The niche of the partner.
- The sales of their product.
- Their online reach (i.e., email list, social followers, etc.).
- And the most important: Ease of the integration.
So, these are some methods for customer acquisitions. I hope it will help you in your business.