Most high end coolers on the market like YETI are made for durability and ice retention. Unfortunately, that’s pretty much it. Inside is just a big empty box. For some people, that might work. However, for others like Gene Perkins and his son Caden, it didn’t.
Gene and his son love off-roading through the backgrounds of Colorado. But whenever they stopped to take a food break, they’d find nothing but jostled food, dirty ice, and soggy sandwiches.
That’s the reason they created JOEE launching on Kickstarter – an accessory that expands the use of high-end coolers to make food preparation away from home easy, accessible, and hygienic.
JOEE adds 3 unique compartments to coolers, separating clean drinking ice, dry food, and beverages. That means everything stays put and clean even during the bumpiest of rides. JOEE also comes with a multi-use lid that keeps items cold longer — even ice — and can be used as a cutting board.
JOEE is compatible with most YETI, Cabela, Orca, Pelican, and Coleman coolers. It is It is 100% designed, tooled, and manufactured in Colorado cand made from the same impact-resistant plastic as YETI and other high-end coolers. It is also 100% BPA free, dishwasher-safe, and super lightweight so owners can drop it in and out of their cooler with ease.
JOEE is currently available on Kickstarter with 17 days still to go.