JOEE Takes Your YETI Cooler to The Next Level

Most high end coolers on the market like YETI are made for durability and ice retention. Unfortunately, that’s pretty much it. Inside is just a big empty box. For some people, that might work. However, for others like Gene Perkins and his son Caden, it didn’t.

Gene and his son love off-roading through the backgrounds of Colorado. But whenever they stopped to take a food break, they’d find nothing but jostled food, dirty ice, and soggy sandwiches.

That’s the reason they created JOEE launching on Kickstarter – an accessory that expands the use of high-end coolers to make food preparation away from home easy, accessible, and hygienic.

JOEE adds 3 unique compartments to coolers, separating clean drinking ice, dry food, and beverages. That means everything stays put and clean even during the bumpiest of rides. JOEE also comes with a multi-use lid that keeps items cold longer — even ice — and can be used as a cutting board.

JOEE is compatible with most YETI, Cabela, Orca, Pelican, and Coleman coolers. It is It is 100% designed, tooled, and manufactured in Colorado cand made from the same impact-resistant plastic as YETI and other high-end coolers. It is also 100% BPA free, dishwasher-safe, and super lightweight so owners can drop it in and out of their cooler with ease.

JOEE is currently available on Kickstarter with 17 days still to go.


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