The ability to drive traffic to a website is very important in terms of making the site viable and useful. Obviously, website have different purposes or reasons for being created; these may be to drive sales via e-commerce or to attract people to your company. You may be a publisher or blogger who makes revenue from advertising that appears on the site. Whatever the reason is behind your site, it is vital that people visit it – because without that what is the point of its existence. But how do you go about creating an audience? Here are a few simple tips to help increase your traffic numbers and make you a player in the game.
Optimise for Search
This is a very important aspect of your site as the reality is that most traffic to the platform will arrive there via search. In other words, people go to a search engine and they type in a key word or phrase. You need to make sure that when the results are returned, by Google or Bing, that your platform ranks as close to the top of the list as possible. To do this, you need to make sure that the site is structured correctly and that there is a plan in place. The best way to do this is to find an expert professional SEO agency in Adelaide, or wherever it is that you are located. You could opt for a remotely located partner, this is digital after all, but there is something special about being able to meet face-to-face. Whatever option you settle on, find that partner and they will make the world of difference.
Just as important as SEO is social media. Alongside search generated traffic, social media traffic is one of the biggest facilitators of referrals to any website. And for this to work you need a strategy, and once again, you probably need a partner who specialises in the field. Social media is more than just posting links on Facebook. There are multiple platforms and your strategy needs to be a concerted and focussed effort that looks to talk to relevant audiences via relevant channels, regularly and at appropriate times. A winning social media strategy can yield huge numbers, especially if you are able to get a post or two to go viral.
Content is still king
Having great content on your site is vital to it being a success. For this to be the case you need to ensure that the site is always up to date and that the content is both relevant and compelling. Content is the underlying element that underpins both social media and search engine optimisation success. For example, you cannot expect people to share or like a post of page if the content that appears there is dull or uninspired. So, make sure that that whatever you post has thought behind it and that it is leveraged properly. If you are not a writer or a content person, then rather pay somebody to turn your thoughts into awesomeness – it is not something that you need to do by yourself.