SEO Company Questions: What Does SEO Do?

68 percent of online experiences begin with a search engine.

If your company isn’t appearing on the first page of a search engine results page, you’re missing out on some traffic.

To get onto the front pages of Google, Bing, or Yahoo!, you need to understand what search engine optimization (SEO) is and how to choose a reliable SEO company.

seo company

SEO stands for Search Engine Optimization, and it’s what happens when you optimize your website so that search engines like Google can easily find it. SEO includes keyword research, content marketing, link building, and more.

SEO can be complex, but it doesn’t have to be. Ask yourself the following SEO questions when you are considering working with an SEO company:

What SEO Techniques Do They Use?

Do they focus on long-term, sustainable techniques? Are there black hat or spammy SEO techniques involved in the plan? Is it link building to gain more links and rankings with no care for the quality of those links?

The best SEO company, like this website, will understand that all websites can be hurt by bad SEO techniques and avoid them. In the long run, a good plan for an effective website is one where you have quality search engine rankings without resorting to spammy or black hat techniques.

Are They On-Site or Off-Site SEO Specialists?

The answer to this question will help you understand if the company is better suited for your needs. A good SEO company should handle both on and off-site factors, but some companies are stronger in one area than another.

Off-site search engine optimization usually refers to link building — getting links from other websites that point back at yours. This helps search engines understand the relevance of your content and website.

On-site search engine optimization refers to factors that help boost rankings within the site itself rather than through other sources, like good internal linking or rich snippets for product pages.

Your business might need more off-site work or more on-site work. It depends on the type of competition you have in your industry and how much time you’re willing to invest into working with an expert SEO agency to get results.

How Will They Provide Reporting?

SEO is about results. The best agencies will provide detailed reports that let you know how they are performing.

You should be able to see keyword rankings by city, state, or country; daily traffic numbers for your website; conversions from organic search engines like Google; costs per conversion (CPC); costs per lead (CPL), and more.

Some companies provide reporting every few weeks or months, while others provide it daily. The frequency of reporting can vary widely depending on the agency and your specific needs.

An effective SEO campaign requires constant attention to results, so make sure you choose an agency willing to work in this way with you from day one.

How Long Have They Been in Business?

The best SEO company is one with a successful track record of results.

You can find this information by checking out agencies’ client lists, case studies, and testimonials to see if they provide the types of services your business needs.

An experienced agency will have handled many different clients before you — large companies and small businesses. This means that an established SEO firm should help drive traffic on all levels for almost any website or business goal.

Hire the Best Miami SEO Company

You want to hire a local SEO company that will work for your business. The best Miami SEO companies are transparent about what they do and how they deliver results, so make sure you vet each one carefully before making a decision.

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