Taiwanese Consumer electronics manufacturer ASUS has made quite a name for itself in the market with its range of smartphones in the market with their devices sporting the latest features but yet available at incredibly affordable price changes. The Zenfone series from ASUS has garnered praise from a large section of the audience and ASUS is not stopping at that. The smartphone manufacturer is all set with their latest product the ASUS Zenfone 3, which was launched earlier in August in three different variants- ZenFone 3, ZenFone 3 Deluxe, ZenFone 3 Ultra smartphones. This latest device from ASUS raises the price bar a bit in comparison to the earlier devices from the company but provides a luxury device for the consumer promising stellar performances and up-to-date specifications.
ASUS Zenfone 3 Smartphone Specifications
Hardware and Software
ZenFone 3 has a 5.5-inch Full HD (1920 x 1080) Super IPS+ display, 2.5D Corning Gorilla Glass on the front and rear of the phone. It runs Snapdragon 625 octa-core processor and has an internal memory specification of 4GB. The device has 64GB of onboard memory expandable via micro SD Card.
Zenfone 3 Deluxe
It has a 5.7-inch Full HD (1920 x 1080) Super AMOLED display and a 79 percent screen-to-body ratio. Zenfone 3 Deluxe runs the latest Qualcomm Snapdragon 820 Series processor with Adreno 530 GPU, and integrated X12 LTE modem, as well as up to 6GB RAM and 256 GB of Onboard device memory.
Zenfone 3 Ultra
Zenfone 3 Ultra has a big 6.8-inch Full HD (1920 x 1080) display, full metal unibody design, runs the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, 4GB of RAM and 128 GB of Device storage expandable via micro SD cards.
All of the Zenfone 3 Variants run Android 6.0 Marshmallow paired with the ASUS patented ZEN-UI.
The ZenFone 3 Deluxe and the Zenfone 3 Ultra sport a 23MP camera with the latest Sony IMX318 image sensor, f/2.0 aperture lens, and 4-axis optical image stabilisation and 4K video recording. The 4K recording had been reportedly causing the phone to heat up after a while but the issue has been reportedly resolved by using a quicker battery charger. The Zenfone 3 in turn sports a 16MP camera at the back and the all the variants have an 8MP front snapper for video calling and selfie purposes. The camera lenses also come with sapphire protection.
The Zenfone 3 and the Zenfone 3 Deluxe comes with 3000 mAh Batteries while the Zenfone 3 Ultra houses a mammoth 4,600 mAh battery. All the devices support quick charging through Qualcomm’s QuickCharge 3.0 and the Zenfone 3 Deluxe has Type-C USB chargers.
Price and Availability
ASUS have been known for their cost-effective smartphones but with the latest Zenfone 3 venture, they have upped the price range of their devices a notch considering that the devices have the latest features and can rival the flagship devices from tech giants like Samsung and Lenovo. ASUS Zenfone 3 Deluxe will be available starting at $499 (Rs 33,590 approx), Zenfone 3 at $249 (Rs 16,752 approx) and Zenfone 3 Ultra version at $479 (Rs 32,217 approx). The devices are available in offline retail stores and some of the variants also pegged for online availability on E-commerce platforms.