OKWU, which describes itself as a “dynamic and consumer-focused startup”, yesterday launched the new Omicron, which is a new smartphone priced between Rs 8,000 and Rs 12,000, the biggest segment in the domestic smartphone segment. The new Omicron runs on Android Marshmallow and will come for Rs 10,499. The new device will be sold across the country with the help of multiple retail outlets.
This new OKWU Omicron will come with a list of great specs and features. Bollywood actor Sagarika Ghatge was present at the inauguration of the device, along with Anshuman Atul, the CEO, and Arjun Gupta, COO, OKWU. The new device will arrive with a 5.5- inch resolution Full HD IPS display which will boast of a 1920×1080 pixel resolution. For added security, this new smartphone features a CNC-made metal frame rendering, which makes for a sleeker look together with a fingerprint sensor, which, the company claims, can unlock the phone in just 0.1 seconds, faster than many competitors.
The OKWU Omicron is powered by a 1.5GHz quad-core MediaTek MT6737T processor. Under the hood is a reasonable 3GB RAM which, when coupled with 32GB of ROM, makes for a pretty good package. The storage is also expandable up to 64 GB via a dedicated microSD card.
There are several other features which make the new OKWU smartphone value for money. Coming to the rear or primary camera, the Omicron will boast of a 13-megapixel rear camera armed with PDAF technology with a 5-megapixel front camera shipping with selfie flash. The OKWU Omicron is a dual SIM smartphone and is powered by a 3000 mAh battery. Other connectivity options will include WiFi, GPS, 4G VoLTE, and Bluetooth.
The price tag of Rs 10,499 includes the taxes applicable. This is the second time that OKWU has introduced a new smartphone. The first one was named Pi which also came with a proprietary Bluetooth accessory called U-Tag. That phone cost only 5,999.On the whole, the OKWU Omicron looks promising.