In this age where modern mobile handsets have attained jet-age technology and even the low-tier smartphones are good enough to ensure high-end specifications, the only reason one would choose feature phones would be nostalgia. We have several manufacturers who keenly develop some great feature phones to keep up the pace with nostalgia, and this time, it is Lava. The company has come to the fore with the launch of Lava Prime X, a feature phone carrying the credits of being the first and foremost handset designed and Made in India.
Given that the feature phones have become the hyped devices in India with the launch of Reliance’s JioPhone, the Lava Prime X could be a successful device, provided it promises to come with cashback offers like the Micromax Bharat 1. The device has been launched in India at just Rs. 1,499.
According to 91Mobiles, Manoj Sinha, Union Minister of State for Communications, said, “Initiatives like ‘Make in India’ and ‘Design in India’ will play a vital role in creating jobs for a young and large country like ours.” Furthermore, Chairman and Managing Director of LAVA International, Hari Om Rai, sated “‘Design in India’ is a critical step towards building the mobile components and parts ecosystem in the country. Over the last six years, LAVA has built its capability and expertise in mobile design which led to ‘Design in India,” said Hari Om Rai, Chairman, and Managing Director, LAVA International.”
Adding to this, Om Rai said, “The Design in India initiative is one of the most significant milestones towards achieving our country’s vision of making India a global hub for mobile phone manufacturing. ‘Design in India’ is a critical step towards building the mobile components and parts eco-system in the country.”
Lava’s event was attended by the telecom minister: Manoj Sinha, who stated that the government will initiate the support Design in India keeping in mind the employment generation’s objective. In his speech, he stated, “We’ve passed the stage of software development and now we’ve reached the stage of software designing. I would urge the mobile companies to move forward in this direction,” he further added.