Apple to Target High End Noise Canceling Market with Upcoming Over-Ear Wireless Headphones

Apple is rumored to be working on over-ear wireless headphones with a completely new design and it could launch the new range by the end of this year. A new report by Bloomberg has confirmed these rumors and has also revealed additional details of Apple’s plan with the new range of headphones.


As per a report by KGI Securities analyst Ming-Chi-Kuo, Apple has plans to target the high-end Noise Canceling Market with its latest range of headphones and could also give audio specialist company Bose, a run for its money.  You may be aware that Apple acquired Beats Music and Beats Electronics in 2014 and the company recently unveiled the Studio3 wireless over-ear headphones that feature the Pure Adaptive Noise Cancellation (PANC) technology first developed by Apple. It also features the factory-built W1 Bluetooth pairing chip that was first introduced in Apple AirPods.

The Bloomberg report has also revealed that Apple plans to include the PANC technology in its latest range of headphones and additionally it may also include the W1 Bluetooth pairing chip. The report has claimed that work on this new range of headphones has been on and off throughout the year and Apple is likely to redesign the models again before its official launch.

One aspect that is still unclear is the pricing part of the gadgets. Leading audio specialists like Beats, Bose and Sony have a price tag of around $300 for their high-end wireless over-ear headphones, while Sennheiser offers their range of headphones at a much higher price of around $500. Now, if Apple plans to price its new range of headphones like the HomePod, then it could be very competitively priced and could actually the high-end market for headphones. As of now, we have to wait for some more time to get any information in this regard.

Meanwhile, Apple is also working on some new updates for its wireless AirPods. Also, a new version of Apple AirPod headset is likely to be launched by the end of 2018.

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