Airtel Revises Rs 149 and Rs 399 Prepaid Plans to Challenge its Rivals

The entry of Reliance Jio in the market has forced the other telecom operators to revise their data rates to stay in the company. Off late, Airtel, which is one of the largest telecom operators in the country, has been revising both its prepaid and postpaid plans to offer more benefits to its customers and challenge its rivals. Now, as per ports, it has revised two of its prepaid plans again. However, this time the company has rolled back its bundled data slightly instead of offering more data to its customers.

As per reports, the Rs 149 prepaid plan of Airtel will now offer 1GB of data per day instead of2GB it was offering earlier. The plan comes with a validity of 28 days. Airtel has also revised the Rs 399 prepaid plan that offered 2.4GB of data per day earlier to 1.4GB of data per day now. The plan has a validity of 70 days.

Apart from these benefits, both these plans also offer unlimited local/STD and roaming calls to any network in the country without any daily or weekly FUP limit. The plans also offer 100 SMS messages per day. Notably, the Rs 399 prepaid plan offers 70 days validity for some subscribers while it is 84 days for others.

Airtel was earlier offering more data in these two plans but this apparent change is likely because of Reliance Jio. It may be recalled that Reliance Jio had launched the Double Dhamaka offer that offered additional 1.5GB of data per day on all its prepaid plans starting from Rs 149. As a result, Airtel was forced to increase the data limits of its plans to rival Jio. But now since the Reliance Jio offer is no longer available, Airtel has decided to roll back its data limits.

This tariff war with Reliance Jio is not limited only to prepaid users. As soon as Reliance Jio entered the postpaid sector, Airtel also revised some of its postpaid plans to compete with the Mukesh Ambani chaired company.