Did you know that there are more than a hundred thousand brands across the globe that are using Amazon Brand Registry? Brand Registry is an Amazon program that offers business owners like you to have control of the products they sell on Amazon. Will your business be one of them?
What is Amazon Brand Registry?
Amazon Brand Registry is a way for brands to identify themselves to the Amazon Marketplace. The purpose of this is to help protect registered trademarks on Amazon. Once you enroll your brand with Amazon through the Brand Registry, you will have access to the marketing features and the complete control over your brand.
What are the benefits of Amazon Brand Registry?
Below are the reasons why every seller needs Amazon Brand Registry:
To protect your product listings from unauthorized sellers. If any third-party seller changes your product listings, you can always file a case with an Amazon representative to fix the issue. However, I’m sure you don’t want to go through the hassle. This is where Amazon Brand Registry comes into the picture.
- Brand Registry offers added protection against other Amazon sellers. Not only will you have the authority to determine how your product information will appear, but you’ll also have control over your product’s marketing.
- Amazon ensures your protection as an advertiser through the Brand Registry by collecting all the information surrounding your brand. This helps to form predictive protections that will help verify the legitimacy of an ad with your trademark.
- Brand Registry reduces the potential issues that result from other sellers who alter information related to your products and brand. This program will always rank the data from the registered brand above all others.
- Brand Registry provides you with the confidence you need to know that your brand is marketed authentically with you always in control.
Here are other ways to protect your brand with the Amazon Brand Registry:
- Images with trademark material that do not represent your brand
- Product listings using your logo or trademarks but are not your products
- Listings that use your brand’s name fraudulently
Get access to search tools and proactive reports
When forming a digital marking plan, accessing useful resources is very important. Luckily, Amazon Brand Registry offers reporting and search tools that will make it easier for you to manage and track your brand on Amazon. For example, you won’t be struggling to find out in case an infringement issue happens. Amazon streamlines the monitoring process, so you can easily take advantage of their searching tools to know when a problem occurs.
If you want to learn when another listing on Amazon is using your logo, you can use the image search option. If you want to find out when another listing is infringing your content, you can use Amazon Standard Identification Number or ASIN searches.
Ultimately, the tools Brand Registry offers will make it easy for you and your team to protect your brand, catch infringement issues fast, and reduce potential damage to your sales and brand on Amazon.
If another user is wrongfully displaying or is using your trademark, branded content, or company information, you can use the workflows that are offered by Brand Registry to report such issues. Once you have submitted the report, Amazon will take care of the rest.
In most cases, Amazon will take action on more than 95% of all the infringement notifications in 8 hours. It’s quite an impressive response time, showing how Amazon prioritizes the protection of the brands of its sellers.
To increase your product sales
Once you sign up for Brand Registry, you’ll find yourself enjoying a lot of benefits. One of the most immediate benefits you’ll notice is an increase in sales because Amazon removes all fraudulent listings and prioritizes the information from your business. Amazon Brand Registry works to boost your sales proactively and maximize your conversion rates. Not every business owner may notice the immediate financial impact, but it’s worth investing in nonetheless since enrollment is free.
Besides, the Brand Registry helps protect the value of your brand. If you have sellers who are fraudulently using your brand name to promote their knock-off, low-quality products, it can lead to severe backlash from consumers who purchase the products, not realizing they’re knockoffs.
To control your brand’s presentation
When you’re using the Brand Registry, you gain control of your product detail pages on Amazon. Any listing that has your company’s brand can immediately get updates for your team. When consumers view a product listing, they’ll also be able to see your content, not other third-party sellers. Luckily, you don’t have to worry about other people who might tarnish your reputation on Amazon because you have full control of your branding efforts.
Without it, the resellers of your items or knockoff versions of your items will be able to control the product detail page, and this shift in power can result in changes that will misrepresent your brand. This will cause damage to you and the public image of your company.
Do you want to be able to control your product pages and make updates with information that represents your brand accurately? If so, you can do this with Brand Registry. You can market your business and products confidently that your branding is correct and aligned with your shopper expectations and most importantly, your company’s goals.
To expand your advertising options
Once you have become a member of Amazon Brand Registry, you’ll be able to unlock Sponsored Brands. This means that your business can promote up to three products. In addition to that, Sponsored Brands will feature your brand name and logo, which is a good way to help with brand awareness. What’s great about this is that Sponsored Brands always appear at the top of the search results.
With this advertising option, your brand will be able to create a comprehensive advertising campaign. And since it takes less than 24 hours to be approved for Brand Registry, you can start using Sponsored Brands sooner, and take advantage of this feature.
