Think there’s no place for printed marketing materials in today’s business world? Don’t be so sure.
The right brochure can help your audience learn more about your business than a basic sales pitch, but won’t take up much of their time.
If you’ve never made a brochure, you might find the process intimidating. Not to worry, that’s where we come in!
Keep reading to find out how to make brochures that your audience will love.
Make Sure Your Design Fits Your Audience and Theme
Before you create your minuscule masterpiece, you’ll need to do a bit of planning. Namely, you’ll have to make sure your brochure will land with your audience. After all, the purpose of a brochure is to drive action from your target demographic.
Therefore, you’ll want to plan your design around your audience. This might require a bit of research, so if you haven’t done so already, create an audience avatar, known as a buyer persona, to better define your demographics.
Place the Most Important Information First
Now that you know a bit more about your audience, let’s talk about how you’ll want to design your business brochures.
When planning your content, think of it as an email or a social post. You’ll want to put the most valuable information front and center, as it’s the information your audience is most likely to pay attention to.
The cover should include your business name, address, and phone number.
Next, get to the main point of the brochure. Place it on the inside flap, along with a headline.
Keep following this format until you reach the end, where you’ll want to include a call-to-action.
Break up Your Text
Imagine if this post were all one giant block of text. It’d be pretty hard to read, wouldn’t it?
As you might expect, your customers don’t want to read anything akin to that, either. Be sure to break up your text into small, readable chunks.
Studies show that when information is chunked, the brain processes it differently. By formatting your brochure this way, your audience should retain your info better.
Use a Template
When push comes to shove, you only have so much time in the day to work on your brochure. And if you’re designing it solo, the experience can feel even longer.
Save yourself time and energy by using an online template, instead. The brochure templates from Adobe Spark are a great example of the type of quality you can expect.
Find a design, and just plug in your info and accompanying photos. It’s that easy.
How to Make Brochures to Grow Your Business
There you have it, the basics of how to make brochures. Now that you know what to do, it’s time to put these tips to good use!
Make your brochure today using a template, or get crafty and create your own from scratch. However you choose to do it, make sure it represents your business well.
And if you’re interested in learning more tips about business growth, make sure to check back with our blog.