Fujifilm’s Newest Camera Allows You to Add Instagram-like Filters To Instant Photos

Fujifilm’s latest camera apparently has all the right features to make it a star in the world of Instagram and other apps. This latest camera is able to dispense instant film and is, in a sense, part digital camera and part old-style camera. Called the Instax Square SQ10, Fujifilm’s latest effort seems to be directed at the urban youth designed to elicit a tinge of nostalgia as well.

Fujifilm Instax
The new Fujifilm Instax Square SQ10

The ability to use the filters is relatively simple as well: Take a photo with the Instax Square SQ10 and the image will be instantly editable on the camera’s LCD screen. The SQ10 will offer at least 10 different filters, together with brightness adjustment as well as a very well thought out vignette control (which allows you to darken the edges of a photo). You can also crop, rotate, zoom in and perform many other designs on the image before you print it directly from the camera.

The SQ10 will commence sales for $280 in the United States. A 10-pack of Instax Square film will cost you $17.

The new Fujifilm camera will allow you to take brighter photos in low-light conditions, like at night or inside rooms, as compared to the other entries in the Instax series. It will also be able to take close-up shots from up to four inches away, the giant has said. Other new features on the new Fujifilm Instax Square SQ10 will include automatic exposure control, facial recognition auto-focus and double exposure mode as well.

The new camera also has two print modes: one auto and the other manual. When the auto mode is selected on the side of the camera, printing will begin immediately after the image is saved. When the manual mode is turned on, the image is saved on the drive and can be edited or printed later at will.

The SQ10 is currently available only in black but colour options are set to increase as well. It also uses a new square photo format which has proved to be pretty popular with mobile apps including Facebook’s Instagram.

The SQ10 will be able to save photos on its internal memory or a dedicated micro SD card, and they can be transferred to a computer using a standard USB connection. Fifty photos can now be saved on the internal memory to bolster support, sources suggest.

Fujifilm’s new Instax Square SQ10 will face off against the likes of the Polaroid.

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