Whether you’re a pro in this field or just have a keen interest on photography, you are already familiar with the ‘camera does not matter’ debate and that many of us get confused when buying a camera- Canon or Nikon? Well, for everyone of us, spending enough money to buy an expensive car on a camera isn’t as exciting as it sounds, rather it is ridiculous. But there are hard-core photographers who dig inside their deep pockets and own a Leica swear by its craftsmanship, regardless of the fact that their beloved cameras are perhaps, not for everyone.
To give a closure to the fact that their cameras are ‘not for every’, German camera and lens equipment manufacturer Leica already landed into the Indian market shelves in Delhi last year. And now, the company has inked an exclusive partnership with Amazon India to launch three new cutting-edge cameras for all Indian audience who prefer to not break their banks.
Dubbed the Sofort, D-Lux and V-Lux range from the house of Leica, the cameras will be exclusive to Amazon India in addition to other camera accessories as well as binoculars. Most exciting is, the company is offering reasonable prices tags for all three Leica cams. The most affordable variant, Leica Sofort is a Polaroid camera which packs in modes like Party, Self-timer, Macro, Automatic, and bulb in order to capture real-life moments more authentically.
While the Leica D-Lux comes with a price tag of Rs. 80,000, the Leica V-Lux is priced at Rs. 90,000. Asia Pacific region’s Managing Director at Leica Camera, Sunil Kaul stated, “The photography industry is booming in India and we are committed to creating and building a community around the brand by connecting with our target customers. This partnership with Amazon India is a great opportunity for us to create a strong online presence and engage with our customers effectively across the country.”
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